Magalie Tréca

Web & SEO Entrepreneur | Customer Manager at VisibilitiA

My vision : To make VisibilitiA the benchmark for visibility in AI by placing customer service and brand awareness at the heart of everything we do.

My mission : To listen to our customers’ needs so we can respond accurately and effectively. I also offer to tailor our solutions to highlight the unique characteristics and strengths of each brand.

My name is Magalie Tréca, and I am the customer service manager at VisibilitiA. Before diving into the world of the web and SEO, I worked as a school teacher for seven years. This experience taught me patience, adaptability, and above all, the importance of clear and empathetic communication. Today, I still use these qualities every day in my interactions with our customers.

In 2015, I decided to venture into SEO and web content creation by joining my husband François Tréca’s company. Since then, I have been committed to promoting brands, not only on search engines, but also through content that truly reflects who they are.

My role at VisibilitiA :

Establishing contact with clients.
Listening to and analyzing specific needs.
Monitoring services, particularly the publication of brand articles.

My experience with “brand netlinking”

In 2023, I launched my first netlinking service: “Les articles de Monsieur Stote”.

My goal ? To create content that does more than just appeal to algorithms. I wanted articles that spoke to humans, that reinforced the brand image, while also ticking all the technical SEO boxes.

Each article was designed as an editorial showcase, where storytelling meets optimization.

With “Les articles de Monsieur Stote,” I wanted to demonstrate that it is possible to combine visibility, credibility, and brand consistency. This service was based on a strong conviction : what makes you visible must also make you recognizable.

In 2023, this brand netlinking service did not find enough customers to justify my continuing to promote it. At the time, the priority remained focused on transferring “SEO juice for Google.” However, with the rapid rise of artificial intelligence, content with high editorial value is regaining its strategic importance : brands today need to tell their story, structure themselves, and assert their authority, not only for humans, but also (and above all) for AI. The articles I was offering at the time responded precisely to these new challenges. I was simply three years ahead of my time 😉

My SEO conferences

I had the opportunity to share the importance of promoting your brand at two conferences.

SEO Camp’us Paris, June 2023: “An SEO compass to steer your business in the right direction”

In 2023, at SEO Campus Paris, I had the pleasure of hosting a conference on the importance of branded articles, content that combines SEO performance and corporate storytelling. Because beyond algorithms, it is values, tone, and consistency that forge a lasting presence.

Today, in an ecosystem where artificial intelligence is rewriting the rules of the digital game, I continue to advocate for a human, rigorous, and results-oriented approach. My priority is to ensure that every client feels heard, understood, and supported, with professionalism… and a smile.

SEO Garden Party: October 2023 : “How can brands use linking ?”

In this conference, I explain :

How to determine the relevance and quality of a backlink when you are a brand ;
What type of content to prioritize for your linking articles ;
Why editorial context is as important as technical metrics ;
And how to implement all of this through two concrete approaches: popularization articles and PBN.

Articles from my SEO blog

I also share my experience with brands on my SEO blog : https://www.magalie-treca.fr/

In particular, I discuss :

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I communicate about visibility in AI and SEO on :