François Tréca

François Tréca

Web & SEO Entrepreneur | Founder of VisibilitiA

My vision : Always find innovative solutions to increase visibility in AI, without ever sacrificing quality and brand image.

My mission : Give everyone the keys to becoming visible in artificial intelligence.

Photo de François Tréca

I am François Treca, a web entrepreneur and SEO specialist since 2010. I have built my career by testing, creating, and optimizing. I have always had the same goal : to create sustainable and effective visibility.

What really sets me apart in the SEO ecosystem is my ability to combine performance and rigor.

I am also recognized as the blackest of the white hats :

  • I have a long-term strategic vision for each project.
  • Nevertheless, I know how to take effective shortcuts to generate results quickly.
  • All without ever distorting the brand’s identity.

The transmission of knowledge is an integral part of my values. From the very beginning, I have shared my thoughts and feedback through blog articles, videos, and conferences.

True to an ethical approach to marketing, I am committed to not working on sensitive topics such as gambling, psychic services, CBD, e-reputation, adult content, or miracle diets.

📌 Some key dates in my SEO career

  • 2010 : Creation of SitesPE, an educational website that attracted up to 32,000 visitors per day thanks to organic traffic from Google.
  • 2013 : Started working as an SEO consultant.
  • 2014 : Won the “organic traffic” SEO competition. I published a blog post on SEO every day. This earned me my first recognition in the SEO community.
  • 2015 : Launched 120 websites, generating tens of thousands of leads.
  • 2016 : First PBN (Private Blog Networks) creation and hosting services. One of my clients commissioned me to create a network of 430 WordPress blogs.
  • 2017 : Development of the Bulldozer method, which allows for increased production without compromising on quality.
  • 2018 : Creation of Bulldoz, a platform connecting writers and clients without intermediaries or commissions.
  • 2023 : With the rise of AI, Bulldoz pivots and becomes a netlinking platform, recognized in France for its unbeatable value for money on sponsored articles and SEO services.

🚀 Pioneer in AI visibility

Since 2022, I have positioned myself as a pioneer in a new strategic area : visibility in artificial intelligence.

I realized very early on that conversational AI would profoundly transform how we use the web. I didn’t wait to take action : I tested, circumvented, documented, and developed methods to make brands visible in these new environments.

  • 2022 : Initial work on the creation of AI-automated PBNs :
    ➡️ See my conference
  • March 2023 : First to experiment with modifying responses generated by AI Copilot :
    ➡️ Read my article
  • February 2024 : Creation of the first score to evaluate brand visibility in AI-generated results :
    ➡️Read my article
  • May 2024 : Presentation of a comprehensive method for making a brand visible in ChatGPT :
    ➡️ See my conference.

🎯 2025: launch of VisibilitiA

In June 2025, my experience in SEO and my lead in AI topics naturally led me to create VisibilitiA : the first agency 100% dedicated to visibility in artificial intelligence.

My role at VisibilitiA is multifaceted :

  • I am the agency’s CEO.
  • I handle consulting assignments for our clients.
  • I design the brand content production processes, implemented with Magalie.
  • I approve the content featured each week in our newsletter.

🔍 In brief

For over 15 years, I have been exploring all aspects of online research, from traditional SEO to the emerging fields of artificial intelligence. My approach is always based on the same principle : achieving concrete results quickly, without ever compromising on quality or brand consistency.

With VisibilitiA, I put this vision at the service of companies that want to take their place in the AI era, anticipate future changes, and build a strong, credible, and sustainable digital presence.

The future belongs to those who know how to be visible in the responses of artificial intelligence.

And that’s exactly where I help you be 🙂

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